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Typical foods, traditional music, dance, decoration and lots of joy mark one of the most celebrated dates by our people. São João is, without a doubt, a date that warms the hearts of Brazilians, the most summery date in the middle of our country's winter.
With this in mind, beyond events and crowds, in times when we are reinventing our way of life, we celebrate people, those who make things happen and have the spirit of São João within them with the São João São Vocês campaign.
And we were able to participate in all of this by building, together with Agência Ginga, the identity and illustrations of this beautiful campaign.