Me being me and Google gets me.

To connect with Gen Z, we needed to show that Google understands their unique ways of searching. While others searched across platforms, we leaned into a key truth: no matter how you search using slang, typos, or mix of languages: Google gets you and delivers.

By embracing their language, formats, and culture, we showed real value. The campaign created with an amazing team at Wunderman Thompson reached over 100M views on YouTube.